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S.P.A.C.E. Exhibition 2019

Promotion and publication design for the S.P.A.C.E. “Perspectives” exhibition, including poster, flyer, digital collateral, catalogue, and gallery text and graphic imposition

S.P.A.C.E. Exhibition 2019

Promotion and publication design for the S.P.A.C.E. “Perspectives” exhibition, including poster, flyer, digital collateral, catalogue, and gallery text and graphic imposition

Challenge

To produce a visual and typographic image that represents the broad and abstract theme of “Perspectives,” with the purpose of promoting the upcoming annual S.P.A.C.E. exhibition in the Warren G. Flowers Gallery at Dawson College. The image needed to be versatile, as it would be used for both print and digital media and at various sizes and format orientations.

Challenge

To produce a visual and typographic image that represents the broad and abstract theme of “Perspectives,” with the purpose of promoting the upcoming annual S.P.A.C.E. exhibition in the Warren G. Flowers Gallery at Dawson College. The image needed to be versatile, as it would be used for both print and digital media and at various sizes and format orientations.

Process

The exhibition displayed a diverse set of projects, by students and teachers, each interpreting and depicting a particular perspective. It was therefore vital that the mandated visual would represent said diversity while not the imposing its own aesthetic or philosophy. The visual needed to be an abstract graphic that would both embody an unknown number of projects not yet finalized, as well as exist in the exhibition environment as its own submission.

A meditation on the theme led to the following conclusion: if a person’s perspective is what they perceive because of where they are standing in relation to the world around them, than surely a depiction of any one perspective must begin with an examination of that perspective’s genesis: position.

Process

The exhibition displayed diverse projects, by students and teachers, each interpreting and depicting a particular perspective. It was therefore vital that the mandated visual would represent said diversity while not the imposing its own aesthetic or philosophy. The visual needed to be an abstract graphic that would both embody an unknown number of projects not yet finalized, as well as exist in the exhibition environment as its own submission.

A meditation on the theme led to the following conclusion: if a person’s perspective is what they perceive because of where they are standing in relation to the world around them, than surely a depiction of any one perspective must begin with an examination of that perspective’s genesis: position.

Solution

Taking inspiration from flat, perspective drawings and their construction lines, the exhibition visual was constructed from a series of strokes that weave and intersect to create a rectilinear form with amorphous qualities. The lines, which act as metaphors for experiences, bleed into the page from various sides and at various angles. They meet to form one shape, composed of smaller shapes, which act as metaphors for compounding macro and micro perspectives.

Solution

Taking inspiration from flat, perspective drawings and their construction lines, the exhibition visual was constructed from a series of strokes that weave and intersect to create a rectilinear form with amorphous qualities. The lines, which act as metaphors for experiences, bleed into the page from various sides and at various angles. They meet to form one shape, composed of smaller shapes, which act as metaphors for compounding macro and micro perspectives.

Promotional design

The title, set in Trade Gothic Extended, runs along one particular perspective line. The text characters are spliced as they interact with other, perpendicular lines, alluding to the constant creation and destruction of perspectives.

Promotional design

The title, set in Trade Gothic Extended, runs along one particular perspective line. The text characters are spliced as they interact with other, perpendicular lines, alluding to the constant creation and destruction of perspectives.

Left Poster, 24x36", in display case

Left Website banner, 2000x1000 pixels

Publication design

The Trade Gothic Extended was paired with Breve Text for the catalogue’s copy and layout. A strict system of indentation, column widths, and hanglines was established to thematically maintain the dynamic introduction of artists’ perspectives.

The cover returns to the poster visual, only set upside down. The perspective lines cross over the front cover and spine to the back cover.

Publication design

The Trade Gothic Extended was paired with Breve Text for the catalogue’s copy and layout. A strict system of indentation, column widths, and hanglines was established to thematically maintain the dynamic introduction of artists’ perspectives.

The cover returns to the poster visual, only set upside down. The perspective lines cross over the front cover and spine to the back cover.

Gallery graphic imposition

Identification labels, supporting information, and text and image pieces were all set typographically identical to the catalogue, supporting a seamless experience from promotional collateral, to catalogue of artworks, to physical gallery visit.

Gallery graphic imposition

Identification labels, supporting information, and text and image pieces were all set typographically identical to the catalogue, supporting a seamless experience from promotional collateral, to catalogue of artworks, to physical gallery visit.