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Women's Rights and Advocacy

Design submission for the Marc H. Choko annual poster competition of 2018, which explored the theme of women's empowerment and advocacy.

Women's Rights and Advocacy

Design submission for the Marc H. Choko annual poster competition of 2018, which explored the theme of women's empowerment and advocacy.

Challenge

The concept aimed to highlight that men are an absent stakeholder in the empowerment of women and that in the conversation of “misbehaving men,” women are assumed to be responsible. Taking inspiration from the French novel Le Petit Prince by Antoine de Saint-Exupéry, the child-like visual medium of construction paper hastily cut and the iconic baby-boy blue colour palette were applied to portray the fairly abstract and still undefined construct of male privilege. The theme and concept communicated is the acknowledgement that this privilege blinds men unwillingly, to the detriment of both sexes.

Challenge

The concept aimed to highlight that men are an absent stakeholder in the empowerment of women and that in the conversation of “misbehaving men,” women are assumed to be responsible. Taking inspiration from the French novel Le Petit Prince by Antoine de Saint-Exupéry, the child-like visual medium of construction paper hastily cut and the iconic baby-boy blue colour palette were applied to portray the fairly abstract and still undefined construct of male privilege. The theme and concept communicated is the acknowledgement that this privilege blinds men unwillingly, to the detriment of both sexes.