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Tim
Hecker's
Dropped
Pianos

concert

Conceptual promotion design collateral for the Montreal Symphony House, including a poster, invitation card, magazine advert, and process book.

Tim
Hecker's
Dropped
Pianos

concert

Conceptual promotion design collateral for the Montreal Symphony House, including a poster, invitation card, magazine advertisement, and process book.

Challenge

The brief was to produce a visual and typographic image that evokes the abstract and deconstructed nature, as well as the experimental process, of Tim Hecker’s music, with the purpose of promoting his upcoming concert at the Maison Symphonique. To promote Hecker’s “Dropped Pianos” concert, we will create a poster for print and digital use, an invitation card to be distributed by mail, an magazine advert. The image must function in print and digital, and must function to drive sales to the Maison Symphonique.

Process

Hecker is an electronic musician and sound artist who began exploring experimental sounds and abstract themes. His process involves the use of physical musical sounds that are digitally distorted. To reflect the deconstructed nature of Hecker’s album, I explored the theme of decaying sound within and outside an upright piano and began photographing the internal structure of the instrument.

Challenge

The brief was to produce a visual and typographic image that evokes the abstract and deconstructed nature, as well as the experimental process, of Tim Hecker’s music, with the purpose of promoting his upcoming concert at the Maison Symphonique. To promote Hecker’s “Dropped Pianos” concert, we will create a poster for print and digital use, an invitation card to be distributed by mail, an magazine advert. The image must function in print and digital, and must function to drive sales to the Maison Symphonique.

Process

Hecker is an electronic musician and sound artist who began exploring experimental sounds and abstract themes. His process involves the use of physical musical sounds that are digitally distorted. To reflect the deconstructed nature of Hecker’s album, I explored the theme of decaying sound within and outside an upright piano and began photographing the internal structure of the instrument.

Solution

“Parts per million” is a meditation of deconstruction. Combining photography and typography, this concept is a documentation of the transformative nature of decay. Alluding to the purposeful manipulation and distortion of the album’s natural sounds, the image not only depicts the dissolution of matter, represented by the slanted typography, but also demonstrates the joining of that matter with the surrounding matter, as the typography slides off the page.

Solution

“Parts per million” is a meditation of deconstruction. Combining photography and typography, this concept is a documentation of the transformative nature of decay. Alluding to the purposeful manipulation and distortion of the album’s natural sounds, the image not only depicts the dissolution of matter, represented by the slanted typography, but also demonstrates the joining of that matter with the surrounding matter, as the typography slides off the page.